Rules Tracker
The platform policies, federal bills, and state laws that govern real people in AI-generated ads — tracked in one place, dated, and linked to source.
Check your exposurePaid content with photorealistic synthetic people, AI-altered demonstrations, or realistic AI audio/video requires a visible AI-generated label. Ads made with Meta AI tools are labeled automatically.
Source · Cross-platform labeling comparisonMandatory disclosure for significantly AI-modified ads, automatic C2PA content-credential detection since January 2025, and penalties for unlabeled synthetic media. Over 1.3B videos labeled to date.
Source · TikTok AI disclosure rulesLikeness-detection tooling opened beyond celebrities to anyone at meaningful risk of impersonation (March-April 2026), alongside automatic AI-content labeling.
Source · Hollywood Reporter coverageFederal digital-replica right: producing, hosting, or sharing AI replicas of a voice or likeness without explicit authorization becomes unlawful, with platform takedown duties. The right is licensable and survives death.
Source · Bill textUndisclosed fake or AI-fabricated reviewers and testimonials carry civil penalties of roughly $51K per violation — relevant when AI alters what a real person appears to say.
Source · AI UGC compliance overviewTennessee's ELVIS Act covers voice; Illinois HB 4875 passed the legislature; the 2026 trend extends liability to generative-AI platforms, payment processors, and hosts, with provenance and watermark mandates.
Source · MultiState legislation trackerDeepfake and synthetic-media labeling required at first exposure for content reaching EU audiences, including paid media.
Source · AI UGC compliance overviewAn AI-UGC vendor employee forged creator licensing agreements without their knowledge; 33 avatars were pulled and all customers notified. Brands inherit this exposure from vendors who cannot prove consent.
Source · Rolling Stone reporting